How To Set Up Rich Pins For Your Blog


Get the low-down on why rich pins are so awesome, and the super easy step-by-step for setting them up (+ a free Supercharge Your Pinterest checklist!). Click through to get the deets or pin to save for later.

I am a huge, huge fan of using Pinterest to grow your audience. I’ve seen tremendous results from using my Pinterest profile in a focused way. Earlier this week I shared sort of a foundation post on Pinterest and why you should absolutely be using it for your blog. You can see that post here and you can get access to a free checklist to optimize your Pinterest here

Let’s start with the basics: What are rich pins?

Rich pins are the superheroes of pins. Regular pins are  scrawny Steve Rogers pre-serum, rich pins are Captain America.

Regular pins are scrawny Steve Rogers pre-serum, rich pins are Captain America. Click To Tweet

Basically they automatically pull information from your website to add more detail than a regular pin, which only has the caption. With a rich pin, even if whoever pins your pin just writes “save for later” or something else totally nondescript as the caption, it will still have plenty of info for the peeps who view it and want to know more.

When you’re scrolling through your feed, this is what a rich pin looks like:

rich pins 2

It’s just got an air of the legit about it, know what I mean?

And when you click on it, here’s what it looks like:

rich pins 1

How awesome is that?!

Another reason to use rich pins is that they are favored by Pinterest’s algorithm, which means they’re seen as higher value and are more likely to be placed at the top of the feed.

Okay, you’re obviously sold. Now we’ll talk details.

Rich pins are only available on business accounts.

Don’t panic.

It’s super easy to turn your regular-person account into a business account (and in addition to rich pins you’ll get access to Pinterest’s account analytics, which can be very useful).

Just click here to go to Pinterest’s business page, and click “convert now”. You will be guided through a few steps, filling out your business type and updating your profile, and then you’ll be able to just click “convert”. Easy peasy!

Now you can confirm your site and activate rich pins.

If you have WordPress this is super painless. (If you don’t have WordPress I’m terribly sorry, I won’t be much help.) Download the Yoast SEO Plugin (this plugin is UH-MAZING and will be extremely helpful for making sure your SEO is on point as well as setting up Google’s webmaster tools and a whole slew of other things).

Log in to Pinterest and go to your profile. Click on the gear in the upper right hand corner and click “edit profile”. Scroll down to “website” and click “confirm website”. Copy and paste the meta tag into the “pinterest confirmation” field into your Yoast plugin (you’ll find it in the “social” section under the “Pinterest” tab). Go back to Pinterest and click “finish”.

Finally, head over to the rich pins validator. Enter the URL from any post on your site and click “validate”. You should see a message telling you your pin has been validated, then click “apply now”.

That’s it! You should get an email from Pinterest confirming that you’re all set up with rich pins very soon (I got mine in about 10 minutes, but it can take up to 48 hours).

Ready to take your Pinterest game to the next level? Get the free Supercharge Your Pinterest Checklist! 

Using Pinterest to Grow Your Blog

All the deets on how to use Pinterest to grow your blog and expand your reach PLUS a FREE checklist for making sure your profile is in tip-top shape. Click to read more or pin to save for later!

Pinterest. Is. Awesome.

Did you know that Pinterest has 100 million (100 MILLION) active users? It is blowing up BIG and it’s not just for DIY and mommy blogs anymore.

W/100 million users, pinterest isn't just for DIY blogs anymore. Click To Tweet

So what are the top things to know in order to best use Pinterest to grow?

1. Use or it or lose it, baby.

You have to have a super active profile in order to see the best boost in followers and traffic. There are a couple of reasons for this:

a) Active accounts are more fun to follow! I always follow the more active boards and accounts because I know if they’re pinning a lot of stuff, I’m going to get more awesome content. It’s a higher value-to-me follow.

b) If you have an active account the Pinterest Goddess (aka the Smart Feed algorithm) will like you better. The more interaction (likes, repins) on your pins and more high quality pins you pin the more visible your pins will be. Lordy, I’ve never typed the word “pin” so much in all my days.

2. Pin awesome images.

I’m working on a post that goes into this in more detail, but basically always use vertical images (mine are sized to 700p x 1050p) because they stand out the most in the feed, and always include a big, clear title so people can see in an instant why they NEED to click on that pin.

3. Don’t pin irrelevant stuff.

When I first started optimizing my Pinterest profile for growth, this was the thing I resisted the most. Yes, I’m a blogger, and yes, I get that my social media is a reflection of my business. But DARNIT I didn’t WANT to delete my boards of tattoo inspiration and party planning ideas. So I didn’t. And my profile continued to look unfocused and a little confusing. So finally (honestly, I’m a little embarrassed I didn’t think of it earlier) I made all of those boards secret. Now they still exist for me, but no one else can see them. Best of both worlds, friend. Do it.

And finally, the holy grail of harnessing the mighty power of Pinterest –

4. Join several active, niche-focused group boards.

This is the “expand your reach” portion of the show. Group boards are AMAZING because they instantly give you access to a HUGE audience that is interested in your subject. As your own reach on Pinterest grows you will start to get unsolicited invitations to join group boards, but most boards are easy to join, you just have to ask!


I’ve developed a checklist to make sure your Pinterest profile is in tip top shape and totally optimized to grow your traffic! Sign up here to get the PDF!!


Are you having trouble gaining traction on Pinterest, or do you have any helpful tips to share? Questions and success stories – I want to hear them all!